
B2B Marketing Strategist
About Me
My foundation is in storytelling. I devoured books as a child and got my BA in Journalism. It turned out to be a useful skill because good marketing requires an interesting and relevant story.I am a strategist with 10+ years of experience leading B2B marketing for technology, SaaS and Fortune 500 companies.I recently jumped into the world of business and operations strategy, and completed a Master of Science in Operations Management at Kettering University.You can learn more about my skills and experience here. Let's connect if you think I might be a good fit for your team.
RESUME
Expertise

8+ years of experience building creative and strategic integrated, multi-touch campaigns for demand generation, nurture and ABM.

Knowledgeable in the management, planning and creation of content for thought leadership, awareness, demand generation and nurture.

Seasoned in building, implementing and scaling ABM programs and ABX strategies from scratch.

Passionate about leading collaborative ICP building, account tiering and segmentation exercises.
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